Scenario: You are members of the senior executive team at Big Beer. You see that

Scenario:
You are members of the senior executive team
at Big Beer. You see that embracing a more
meaningful engagement with stakeholder will
be good for your companies longevity Task 1 (Identifying):
Drawing on both theory and readings, identify
all of the relevant stakeholders for BigBeer.Task 2 (Analysing):
Create a table that assesses the position of
each of BigBeer’s stakeholders, according to
the following criteria: 1. Contribution or Value:
Does the stakeholder have information,
counsel, or expertise on the issue that could
be helpful to the company? 2. Legitimacy (Stake):
How legitimate is the stakeholder’s claim for
engagement? 3. Necessity of Involvement (Power):
Is this someone who could derail or
delegitimize the process if they were not
included in the engagement?Fill out your table by assigning a ‘high,’
‘med,’ or ‘low’ value for each criterion.Task 3 (Mapping):
Using your table, create a ‘stakeholder map’
that plots BigBeer’s stakeholders on a grid,
across the following two axes:
1. Legitimacy and Influence
Indicate the power/influence of each
stakeholder on your map. Additional Questions: 1. Which stakeholder(s) would you engage
with (i.e. two-way)? 2. Which stakeholder(s) would you actively
communicate with? 3. Which stakeholder(s) would you passively
respond to?
Requirements: 500

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