A case study is a diminutive account of a factual business situation. Examining

A case study is a diminutive account of a factual business situation. Examining case studies allows you to apply course concepts to an actual situation. Typically there are no precise or erroneous answers. Instead it is an opportunity to validate your understanding and ability to apply course concepts to real events. Big Skinny CEO Kiril Alexandrov is an expert at selling his companys product “ ultrathin wallets “ using in-person interactions and conventional media. However his online marketing strategy is ad hoc. Your assignment is to evaluate Big Skinnys online marketing strategy and establish Kirils priorities for future online expansion. In a Microsoft Word document write a paper in which you assess how effectively the various digital marketing methods discussed in the case promote sales of wallets against the backdrop of differences between online marketing and conventional advertising. You should also evaluate Big Skinnys online marketing strategy and establish Kirils priorities for future online expansion. Following are questions you should consider in your paper: 1. What should Kiril focus on next? What should his lowest priority? Why? 2. How effectively is Big Skinny using social media to sell its wallets? 3. Should Big Skinny expand its partnerships with online distributors? Support your analysis using research (Internet or other forms) and the ideas and concepts presented in chapter 14-17. Ensure that your paper incorporates the following: ¢ A minimum of six pages (not including cover page table of contents etc.) ¢ Double-spaced lines ¢ 12-point font size text ¢ APA writing style

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